The San Francisco Arts Commission's Mid Market ARTery Project fires up three new art installations tonight and is having a party to celebrate. Arriving at Market Street in the twilight I am happy to see Eric Staller's Lightmobile rippling in the center of U.N. Plaza. It's funny how a relatively small piece of art can shift perception in the moment.

The Mid Market Street area, as locals know, is a rather sketchy area. Although only blocks from City Hall, it has a seedy, derelict appearance and is often populated by panhandlers, drunks, and drug dealers. There has been a lot of interest in bringing a new energy to the city's central boulevard but progress has been slow. Bringing "improvements" without gentrification and displacement is tricky.
San Francisco's Mayor and Arts Commission believe artists are just the people to do this trick—thus the genesis of The ARTery Project. I'm surprised to learn Mayor Gavin Newsom will be here in person for tonight's "opening". The gathering in front of 1119 Market across from U.N. Plaza celebrates the "turning on" of installations by three internationally recognized light artists, Theo Watson, Jim Campbell, and Paul Notzold. Salsa band T-Mambo is warming up the crowd with rich urban rhythms when a contingent of school kids from the Filipino Education Center arrive with their traditional mandalic parol lanterns to lead a procession to the various installation sites. Arts commission and city officials, including District 6 Supervisor-elect Jane Kim, are present to proclaim, inspire and celebrate the new lights in the night.


Gavin Newsom gestures enthusiastically as he cheerleads for a Mid Market transformation, with artists in the lead.

Arts Commission officials look on with the Mayor as Jim Campbell hits the On button for his work Urban Reflections.
Then we lift our gaze to the Seventh Street side of the Renoir Hotel across the street to see the first frames of Storylines by Paul Notzold. This piece uses cartoons, images, poems, and subject matter from the surrounding urban landscape to tell stories and create shared experience.
I am energized by the transformative power of art-magic and the night is still unfolding. With the Filipino contingent leading the procession we head down Market toward Theodore Watson's portrait/projection installation, Faces. The atmosphere is warm and relaxed. We are casting a new spell in this place. I walk about 3/4 block with the Mayor, thank him for his work with artists and mention my experience here on Market during the Giants Victory Parade which also gave Market Street a large shot of love. It is surreal cruising through this usually edgy neighborhood with the charismatic, impeccably dressed Mayor.
Finally we arrive at the Faces "capture booth". The public is invited to have their picture taken and projected high onto 1017 Market—much larger than life. Newsom is the first to be "captured" and "projected". A line forms and I jump in. It's fun. Gazing across the street I see the faces of those around me going up one by one—a pantheon of random art participants.


The Mayor strolls past the World of Stereo

Faces begins to project on 1017 Market

That's me having fun at the celebration

and the lady who stood next to me looks like she's having fun too.
After watching a run of crazy, larger than life portraits I head back toward the Civic Center and discover Robert James has installed his beautiful piece Menage a Trois across from Hollywood Billiards. I remember Menage a Trois in its full form at Burning Man where it created an instant social hotspot in the middle of the Black Rock Desert. I only see two of the three glass mosaic eggs here tonight but they sparkle and twinkle with a delicate charm—now placed in a nest of greenery over the gritty concrete. It's good to meet Rob here in person and I thank him for his generosity of spirit in bringing his work to the streets. He says he is ready and wiling to do much more of this, given the opportunity.


Sculptor Robert James (center left) and SFAC Director Luis R. Cancel
at the site of Menage a Trois.

Menage a Trois at Burning Man 2009

ARTery info on the gazebo at U.N. Plaza.
The installations will be in place until June 2, 2011.
Learn more at San Francisco Arts Commission